Busy Bee Co. > ALUMINIUM India


a consistent, seamless brand experience across platforms

ALUMINIUM India is the Indian edition of the global ALUMINIUM series of trade shows organised by Reed Exhibitions. This niche bi-annual trade event reaches out to two very select, differentiated audiences. Reed Exhibitions India brought us on board for the second edition, and our 3-edition mandate was to create bold, visual messaging across platforms which while consistent with the global brand also spoke to Indian business audiences across end-user segments. We were also tasked to deliver an onsite experience that gave the industry an environment that fostered engagement.

Our creative and operations teams designed an experience that evolved with every edition – delivering engagement, visitors and new opportunities for all stakeholders.