when Turkey came calling
The Istanbul Chamber of Commerce (ICOC) and Reed Exhibitions India asked us to help them deliver their first introduction of Turkish industry to India. Our brief was straightforward – the overall quality of the event must be on par with or better than shows held in global venues with excellent infrastructure.
Our brand specialists* and production crew** worked together to design and deliver an experience that flowed seamlessly on across multiple channels to culminate in a live event that drew praise from the organisers, exhibitors, attendees and competitors alike. Expo Turkey will always be super special for Bee – from contract to live event – we made everything happen in just under two and a half months.
*Brand identity, creative assets, organic and paid campaigns across the web, social, print, OOH and radio.
**End-to-end event production and staging, logistics and catering coordination.