inspiring teens in the twenty-first century
The Teenager, launched over 50 years ago, is the only magazine of its kind for Indian teenagers. While The Teenager is the most widely read teen magazine, the challenge was a general lack of appeal among certain urban demographics. The publishers and editors wanted to stay faithful to the wholesome content and value system that the magazine had always stood for.
We worked with them to revamp the brand and modernise the look of the magazine and content presentation; introduced advice columns and sections on social responsibility, careers, style, apps, gadgets and games.